Allied — "All Hours. All In."

A flagship campaign for Allied Petroleum, designed to celebrate the hard work and dedication of the people who keep New Zealand moving.

This project involved a six-day shoot across three different regions. We needed to capture authentic moments in a variety of environments — from rural transport to urban service stations. The result was a high-energy TVC and a suite of social cutdowns that reinforced Allied's commitment to reliability and service.

Project Info